L'Innovation et l'Humain au coeur de la Transformation Digitale

The Consulting firm Accenture has just published a study on the Enterprise digital transformation. Conducted among 2000 leaders from 15 countries, in 9 different sectors (85% of the surveyed companies have more than $1 billion in revenue), the study highlights the expectations of digitalization, but also the potential brakes. Accenture focuses especially on the impacts of mobile technologies and the potential gains of digitalization.

Here are the main lessons from the survey:

• 80% of companies studied have a Chief Digital Officer or CDO
• 87% believe have made progress in their digitilization
• 48% of companies believe that digitizing can create new revenue streams
• 46% think that this can increase consumer engagement
• 45% think that fear would improve customer relationships and help penetrate new markets
• the most important developments are the analytics (34%), cloud (30%) and mobile(18%)
• the main pitfalls to digitalization are security (51%), the difficulty in adapting to technological developments (41%) and the difficulty in finding good partners/providers (37%)

To retrieve all of the results, you can also consult the complete online study.